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"The Pyramid's graceful ascent into the San Francisco skyline is featured in movies and television series, as well as postcards, posters, calendars, and books of the city.

Transamerica's identity as a corporation has been closely linked with its headquarters building. The Pyramid serves as Transamerica's corporate logo and has been the focal point of memorable advertising campaigns, including a 'King Kong' television commercial, a pop-up ad in Time Magazine, and a series of two-page magazine spreads featuring dramatic photos of the building.

The Transamerica Building is located at 600 Montgomery Street, San Francisco, CA."

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